The Air Jordan brand by and Michael Jordan is one of the most iconic collaborations that has graced sneaker culture since launching the classic Air Jordan 1 in 1985. The Jordan Brand started with a line of basketball sneakers and has since expanded to apparel and other athletic wear. Today, Jordans are synonymous with sneaker culture and are known for their unique designs and high-quality materials, making them a favourite among sneakerheads around the world.